THE BRIEF
Oversee music strategy for England Rugby across various owned brands including the men’s first team, O2 Touch and HSBC Sevens.
THE SOLUTION
Find the sweet spot between sport and music delivering the right talent at the right time.
THE RESULT
• 18 scientifically engineered DJ mixes to optimise performance in training • 100+ performances from grassroots events to sold out stadium performances • 1 million + views on branded content
